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GODFRED OFOSU ASANTE

THE M&A PROSPECTING PLAYBOOK

The right deal begins with
the right conversation.

Find the businesses that fit your mandate. Reach the people who can make decisions. Know what to do when they reply.

A practical guide to LinkedIn Sales Navigator for business buyers, founders, M&A advisers and the professionals supporting their search.

Get the playbook · GH₵200Read the free sample

38 pages · 13 chapters · Templates and worksheets · One-time purchase

Navy and gold cover of The M&A Prospecting Playbook by Godfred Ofosu Asante
First edition · October 2026

A GLIMPSE INSIDE

The owner’s first answer
is only the beginning.

An owner tells you they want to grow the business before selling. It sounds like a conversation about valuation.

“What would selling make possible for you?”

That question may take you somewhere else entirely. More time. Reliable income. A future for the team they built. The confidence to step back.

Understanding that outcome can change the conversation—and the next step you propose.

But first, you need to find the right company, reach the right person and earn that conversation. This playbook takes you through the work that gets you there.

An illustrative scenario, adapted from the book’s first-call method.

Explore the method →

FROM SEARCH TO FOLLOW-THROUGH

A process you can put to work.

01

Find with purpose

Turn an acquisition mandate into focused company searches. Use geography, sector, size and Boolean expressions with a clear reason for every filter.

02

Qualify before contact

Check the business model, identify the right people and review your first batch before outreach. Make evidence gaps visible.

03

Handle the conversation

Adapt original introductions and reply templates. Prepare the first call, understand the owner’s priorities and agree a useful next step.

04

Keep the pipeline honest

Separate research from real opportunities. Track meetings, responsibilities and next actions with practical worksheets and a 30-day plan.

WHAT YOU RECEIVE

13 chapters.
A working toolkit.

A complete PDF with original outreach scripts, first-batch approval methods, search examples, a glossary and links to official resources.

Includes separate approaches for acquisition targets, prospective buyers and merger partners.

Preview the introduction and first chapter →
  1. 01Write the mandate before the search
  2. 02Build a credible profile and a workable setup
  3. 03Find the companies first
  4. 04Identify the right people and use Boolean search
  5. 05Qualify the list before anyone sends a message
  6. 06Save searches, watch alerts and choose the moment
  7. 07Start a conversation that makes sense
  8. 08Handle replies without losing the relationship
  9. 09Book the meeting and make the first call useful
  10. 10Build a pipeline you can trust
  11. 11Adapt the method for sellers and merger partners
  12. 12Run the operation without losing control
  13. 13Your first 30 days
Godfred Ofosu Asante

MEET THE AUTHOR

Godfred Ofosu Asante

Godfred is a Ghana-based operations and growth professional with experience in B2B and M&A prospect research, client relationship management and campaign coordination.

Previously a Senior Account Manager and Operations Officer at TouchForce, his work has included Sales Navigator and Endole research, outreach delivery, appointment coordination and reporting systems. He is also the founder of Mad Buddy.

Explore Godfred’s work →

YOUR NEXT CONVERSATION STARTS HERE

Build a search
you can explain.

Get the complete playbook, original message templates and reusable working forms.

GH₵200 launch price · one-time payment

Checkout is charged in Ghanaian cedis. International buyers’ banks handle currency conversion. Supported payment methods appear at Paystack checkout.

One-time payment through Paystack. No Mad Buddy account needed. Your email is used for delivery and purchase support.

Your personal-use PDF includes your purchase email and order reference. Please do not redistribute it.

Before you buy

Who is this book for?

Acquisition entrepreneurs, founders considering acquisitions, M&A advisers and corporate development teams. Lead generation and marketing professionals supporting those teams can use the research and campaign methods too.

What format will I receive?

A 38-page PDF, personalised with your purchase email and order reference. It includes 13 chapters, templates, worksheets and references. You can read it on a phone, tablet or computer.

How do I access my purchase?

After payment is confirmed, you can download your copy. A private access link is also sent to your purchase email. Links expire after 24 hours; use the purchase-recovery page to request a fresh one.

Does it include Sales Navigator or acquisition advice?

The purchase includes the book. A Sales Navigator subscription is purchased separately from LinkedIn. The guide focuses on research and deal origination; it does not promise introductions, completed acquisitions or financial returns.

What if I need help with payment or delivery?

For duplicate charges, delivery difficulties or other purchase issues, email godfred@mad-buddy.com with your order reference. For practical research support, describe your sector, geography and search brief.